National Neighborhood Toy Store Day (November 12th 2011)NEWS | Nirasha Jaganath | November 3, 2011 at 7:50 am
You know when my baby was born I used to go to the toy stores – the big department ones. It felt like everything under one roof except that I felt guilty for all the wonderful gadgets I was passing. I was pretty convinced that my child was less equipped to deal with the harsh world out there. Worse yet was the arsenal of gadgets I did cave in to buy, because by the time I hit my second pregnancy I felt pretty foolish since so many were unnecessary. Money down the drain there but considered that water under the bridge and started trusting my instincts then.
I can’t remember how many times I have visited those big stores in the past few years but I do know I could count them on one hand, and still have fingers to spare. My issue with them? They lack the personal touch and higher end quality. The neighborhood toy store is filled with many smaller company toys but also not necessarily with loud advertising. I could easily browse without feeling like walking in a “plastic” jungle. Toys that are not so much controlled electronically that they do all the moving, thinking and talking for us. Been to a birthday party recently? Have you noticed how much of it all is “all the same” and looking for the most “expensive” stuff or the hottest toy based on commercials?
I love seeing the wooden toys, still built with newer designs, but where you just get to play. Faith in creativity and imagination is kept in the smaller stores and I personally love finding quaint toys and to discover toys that will get an ahh or oohh. Of course for those highly accustomed to only those toys drilled into them to come from a “top whatever list” it may be some getting used to, but as they adjust to thinking outside the box, a whole world of future innovators awaken.
It is why I am proud to share with you this wonderful focus about Neighborhood Toy Store Day! Here is a direct blip about what it is about:
Toy stores across the country will be celebrating the joy of play during Neighborhood Toy Store Day on November 12, 2011. To launch the holiday shopping season with community-minded fun, ASTRA members throughout the nation will host special events at their stores. The festivities will highlight local talent and bring neighbors together in the spirit of giving. Events will include crafts, entertainers, scavenger hunts, and charitable donations. Through Neighborhood Toy Store Day, customers see that specialty toy retailers are more than just stores, they are a central part of a vital community.