77Kids Adds Kiddie Fun In Newly Opened Stores!REVIEWS | Nirasha Jaganath | March 31, 2011 at 10:16 am
Yesterday I attended a store opening for 77Kids. I admitted to the kind folks over at 77Kids that I had never used their clothing on my 2 girls then stopped the moment I uttered those words. I totally had forgotten that when I took part in the 77Kids Do Good day in Boston they sent a t-shirt each for my girls. I recall loving how soft they were but also felt they were a tad thin. I expected them to wither in the wash. Considering how I did laundry (yes I don’t sort out laundry so sue me) I gave them no hope. Well those shirts are still rocking the same quality and color since I got them. Ahh, so that must be the “77 washes” they claim fame about – 77 also happens to be the year American Eagle opened. I admit shopping more at American Eagle when I was trendier (don’t laugh there really was such a time).
Anyway they have wonderful quality of clothing. I wish I had seen more colors but that may be because they don’t have their spring line-up yet. There are several wonderful entertainment options but I have a video that shows it better below. I attended the opening at South Shore Mall in MA, but loved it so much that I ended up taking my kids to the one in Burlington Mall last night. Thanks to the kind giftcard given to me at the store tour and with the several coupons available I managed to find several neat outfits for the girls.
The shoes are ones that I want to take a look at closer the next time I am in. Brands such as Converse adorn those shelves and the sparkly, yet comfy, shoes are definitely going to be snapped up soon. They even have a candy station at the end which is good and bad – neat idea but wish it was healthier (not artificial-colored ones). I certainly managed to shop easier than usual thanks to the various distractions and the open layout of the store made it easy to roam. I can never fathom stores who overstock shelves which ends up falling to the floor so often. I did appreciate that the styles were slightly more conservative than some stores yet pretty hip.