Announcing: Mommy Niri Cares 2010NEWS | Nirasha Jaganath | November 30, 2010 at 10:16 pm
I am really proud to announce the Mommy Niri Cares 2010 project. As much as I have been involved in several brand campaigns focussed on charity endeavors, this one is being driven by me. Instead of doing a holiday gift guide I opted to do something offline. I know many people are not thinking about whether they will get the latest gadget this holiday but basic needs like food, clothing and shelter. While I cannot offer those and money is tight for all I wanted to make an impact. Mommy Niri Cares was born as my way to use my online influence to rally brands to offer products to help a local charity. In return Mommy Niri offers them advertising and exposure (all efforts that I offer are done totally at no cost).
This is a holiday drive to support a local charity Room To Grow.
Room to grow provides parents raising babies in poverty with one-on-one parenting support and essential baby items throughout their children’s critical first three years of life.
I was tired of the same old stuff every holiday season – sprinkled with a “me, me, me” attitude. I wanted to do something different – not based on statistics or promotions – just something with heart and purpose. As a mom blogger, I am a mom first and helping fellow moms in need is something that makes us a community. With the economy still struggling to pick itself up, the poor are getting poorer and that is no way for children to enter the world. I wanted to show the world that mom bloggers are not just takers, but givers too (and the same goes for brands). What is the purpose of having a strong online influence if it is never used (for good)?
I have a page dedicated to the Mommy Niri Cares 2010 project – so keep checking back for updates of sponsors and more details.