Meet The Irresistible Liz Strauss!INTERVIEWS | Nirasha Jaganath | July 26, 2010 at 6:10 am
I met Liz Strauss a year ago a few nights before the actual BlogHer conference in 2009 in Chicago. I have no idea how it happened but I was seated at a table with the likes of Liz, and the guys behind Blog Talk Radio, Whrrl and more amazing companies. Needless to say I was intimidated. I was in awe of the conversation and barely spoke to her. Liz is amazing and very well respected (and when you get to know her you learn why) in the social media arena. I have always followed Liz on twitter and when I knew she was at Evo I hoped to attend her session but ended up going to the photography session. Later I heard the impacting session and saw the spiral of posts from fellow bloggers. I then saw the video and wish I had attended. I love that Liz speaks with passion and knowledge.
What is your definition of success?
Success is knowing that I’ve used my potential well to build something good that served the world, my family, my friends, and me.
Where do you see the future of mom blogging?
I think that mom blogging will always have a place, but is already changing as brands become more savvy about what works and what doesn’t when connecting with moms. Moms who understand how business works — seeing that products need to serve larger markets and support jobs will be able to offer stronger product reviews and insight than those who rely solely on their personal opinion.
With blogging being such “freedom of speech” how do you recommend dealing with open criticism that is poured out often?
At any moment, people might be talking about us. The difference is that now we might hear more than we once did. If we live up to our values and remember them when we respond, we’ll do alright.
If I had to empty out your bag, what would I see?
I do everything I can not to carry a bag. I like to travel light.
Where do you find your inspiration? Role model?
I find inspiration in the stars, in my childhood, in every person I meet. My role model is “the person I want to be.” When I’m faced with a question of ethics or a hard decision, I default to “what would the person I want to be do here?”
I believe in building a brand and have been working toward it but along the lines ambition starts to be looked at like a dirty thing, especially with a female. How do you deal with trying to stay focused but not let it be viewed negatively?
I’ve learned that when I worry about other people looking at me, I’m making myself the center of things. So I start looking at them. I’ll never know what other people really think. I can only guess what I might think if I were in their position. That’s a skewed view at best. It’s better for me to keep a close eye on whether I live up to what I believe.
What is your favorite meal?
The one someone else cooks with love.
What are 3 pieces of advice you give to someone attending a conference?
Know who you are before you get there. Know why you’re going and plan for how you’ll accomplish that.