Silly Bandz And Other Little Things I Learnt At Sandbox Summit

THE PAPA POST | | May 25, 2010 at 9:55 pm

1. The top selling toy on Amazon is not Barbie, Lego or video games but Silly Bandz.

2. Nearly half of top 100 apps in iTune stores are for pre-K and elementary kids (iLearn – A Content Analysis of iTunes App Store’s Education Section, Joan Ganz Cooney Center).

3. Traditional television is evolving to give audiences what they want (anytime anywhere access). You can still watch TV shows and movies on Hulu for free (only for US audience). Of course, you have to watch commercials to cover for free content.

4. PBS is the most trusted institution in America followed by “courts of law” (Brigid Sullivan, SVP Interactive and Children’s Media, WGBH Boston).

(Disclosure: I was given media pass to the event)



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