Meet The Team Behind Bloganthropy !

INTERVIEWS | | March 4, 2010 at 8:46 pm

What is Bloganthropy?

Debbie: Bloganthropy is designed to explore the intersection between social media, corporate giving campaigns, volunteerism, and non-profit charitable causes.

Do we need another charity started up?

Candace: More than another charity, Bloganthropy fulfills a niche in organizing and promoting blogger charitable campaigns. We hope to support and amplify the charitable efforts of bloggers. Right now bloggers are encouraged to pledge their time and talents to charitable causes of their own choosing and share links to their own posts about volunteering on our facebook page. In the future, we hope to launch a community forum as well. By using social networks, bloggers can make their message of giving go viral.

Do you feel bloggers can be reeled to helping with promote causes? It sounds like most bloggers work for free anyway and many hoping to just move to lucrative jobs.

Debbie: So many bloggers have big hearts and already support important causes. I think you’ll find that some of the savviest bloggers, including the very successful people who have signed onto our advisory board, are active volunteers. Bloganthropy seeks to help bloggers fulfill their charitable goals and leverage their roles as influencers for the greater good.

Candace: Volunteering is a great way to build confidence, increase your satisfaction with life, and even build your skill set and resume. There are a lot of different motivations for volunteering. Social media enables bloggers to use their particular talents to be a part of the solution. Debbie and I would never advice any blogger to “work for free”. Volunteering is an entirely different sort of effort that is part of our commitment to our communities, both on and offline. Compassion is one of those rare resources where the more you give, the more you seem to have.

What current projects are you working on?

Candace: Our members just completed two projects in February–earning Sesame Street Live tickets for some wonderful children with Big Brothers / Big Sisters and Make a Wish as part of a Madison Square Garden giveaway and also donations from Dollar Days for Sew Much Comfort as part of a Valentines for Veterans campaign. Looking ahead to May, we’ll be working with some fabulous bloggers to support Help a Mother Out.

Debbie: At some point, we want to organize a few webinars to help bloggers utilize social media resources for their own non-profits. This spring we want to launch a carnival of bloganthropy and hope to have some interesting sponsorships that will help bloggers with their volunteer efforts. We have some other projects in the works and we are also open to proposals from bloggers who would like to lead campaigns!

How are companies viewing bloganthropy?

Candace: We’ve received a lot of positive feedback from our public relations contacts who are all eager to pair their clients with projects.

Is there admin etc costs to maintaining bloganthropy and if so how do you cover those (foot the bills so to speak)?

Debbie: The administration costs are very low so far. We’ve received a lot of pro-bono support from The Jar Group, Team Mom, and others. We’ve used some of our Mamanista.com profits to cover additional costs. We already donate a significant portion of our profits to charities, so we are happy to be able to support other bloggers and their charitable causes.

Are you looking to get into local chapters?

Candace: Bloganthropy is really a grassroots effort and has a strong local component. We’ve already had a blogger start up a regular meet-up and call it a “Bloganthropy Brunch”. She has such a great sense of humor–she tweeted “please don’t sue me” and we responded that of course she can use the name–she is bloganthropy! Now she has signed on to be the local hostess of one of our upcoming events.

Was there a time that you realized that “Yes, this project is working!” and if so what?

Debbie: I think from the moment I announced the project at the Team Mom Bloggers’ Brunch and so many bloggers I admire approached me and told me they were excited about this effort. We are looking forward to connecting with even more bloggers at our booth at BlogHer ’10 in August!

Where would you like to see bloganthropy go?

Candace: I would love to see hundreds, if not thousands of bloggers stand up and be counted as people who are working for a better world. I would like our blogging community to become known for our power to create positive change.

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