A Behind The Scenes Look At Peapod!NEWS, REVIEWS | Nirasha Jaganath | July 11, 2009 at 10:43 pm
A few weeks ago I was invited to take a behind the scenes look at Peapod, and if you are wondering what took me so long to blog about it, I suggest you read the several posts just before this one. If you don’t know who Peapod is, they are the delivery service to grocery stores like Stop And Shop and Giant. I expected to just see a warehouse of groceries and had no idea what the tour would entail.
I will try to describe to the best of my knowledge (and memory) to give you some idea to the complexity involved. When you place an order to be shipped a “shopper assistant” is assigned to you. This “shopper assistant” armed with an strapped hand scanner which also carries your list. Mommy Niri got to follow the “shopper assistant” to see how she went through aisles to pick up groceries for the shopper. The aisles are somewhat similar to what you would see at a grocery store except with a few changes like there are no fancy advertising signs, the aisles are narrower, the layout is based on weight (heavier items at the end) and efficient to ensure speed. The selection is somewhat less than expected at a regular store but not drastically so.
A few more interesting tit bits is the frozen ice packs are shipped with the groceries to ensure the cold chain in not broken. The delivery trucks are visible from a console and if there is any change to the schedule the customer is immediately notified and has a choice as to whether to agree to the new schedule or not. Things like allergies and item substitutions are also handled adequately. Since the warehouse is above an actual grocery store, there is no need to keep huge quantities of items since if they run out they can be obtained from the grocery store itself.
It is obvious that shopping online saves time and allows you to control your budget. I don’t even need to go over how wonderful it would be to not have to juggle a shopping cart full of groceries while dealing with 2 (unwilling) kids in tow. The added benefit of reducing impulse shopping is another great reason to shop online. My favorite reason is when you are on holiday somewhere and to get them to deliver groceries to that address. Especially with kids it would be a real welcome treat.